Category: Internet

Search engine optimization is the process of having internet content rank higher in search engine results. The higher ranked content can bring more traffic to a website, allowing it to generate more revenue. Search engine optimization should be done in conjunction with other marketing strategies because many times one company’s rankings can positively or negatively…

Affiliate marketing is a type of internet marketing in which one entity promotes another entity’s product or service for a commission on the sale. The company that hosts the affiliate program, known as an affiliate marketing company, pays its affiliates per click or per sale. Affiliate marketers are often businesses who want to take part…

Email marketing is a form of electronic advertising that allows you to send targeted messages or ads to a group of customers, or prospects. There are many different ways you can use email marketing to improve your business. When businesses first started using email marketing in the late 1990s, it was a new and exciting…

Social media marketing is a business strategy that promotes brands and businesses through social media platforms such as Facebook, Twitter, YouTube, LinkedIn and Instagram. The main goal of any social media marketer is to stimulate brand awareness and engagement with their target audience. Creating content that resonates with your customer base and promoting it on…

The rise of the internet and smartphone technology has opened up a new world of marketing opportunities for businesses. One such opportunity is digital marketing. Digital marketing is a term that describes all aspects of internet-based promotions and publicity efforts, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media platforms like Facebook and…